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1 – 4 of 4Francis Mugizi, Jim Ayorekire and Joseph Obua
Purpose: This chapter analyzes how the COVID-19 pandemic has been managed and strategies put in place to rejuvenate the tourism industry in Uganda.Methodology: This chapter adopts…
Abstract
Purpose: This chapter analyzes how the COVID-19 pandemic has been managed and strategies put in place to rejuvenate the tourism industry in Uganda.
Methodology: This chapter adopts an integrated approach involving questionnaire survey and rapid situational analysis of documents to synthesize information on management of past disease outbreaks, COVID-19 and their impacts on tourism.
Findings: Uganda's tourism industry is vulnerable and has been exposed to past disease outbreaks such as Ebola and Marburg with varying effects on its image and performance. With the outbreak of COVID-19, the industry has drawn lessons from the previous responses and management experiences to cope with the effects of the pandemic.
Research Limitations: The main limitation in this chapter is the low response rate due to stringent lockdown conditions and limited access to respondents and official documents.
Practical Implications: This chapter recommends the need to mainstream strategies for crisis management into the tourism policy and development planning frameworks.
Originality/Value: This chapter provides a robust approach to analyze tourism industry's response, recovery and sustainability after disease outbreaks, pandemics and related crises in future.
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Vanessa GB Gowreesunkar, Shem Wambugu Maingi, Hiran Roy and Roberto Micera
Vanessa GB Gowreesunkar, Shem Wambugu Maingi, Hiran Roy and Roberto Micera